PlannerDay Brand Kit

Everything you need to use the PlannerDay brand consistently.

Name: PlannerDay
Author: PlannerDay

Download the official logos and icons, copy the core colour palette, and follow the same visual system used across the PlannerDay product and landing pages.

Download Primary Logo Download Circle Mark Download Asset Pack

Primary logo

Icon mark

Logos & Icons

Download official brand assets

Use these files in Canva, pitch decks, press materials, social profiles, and partner content.

Horizontal logo

Primary logo for websites, decks, proposals, and headers.

SVG PNG

Circle logo

Best for avatars, stickers, social profiles, and compact layouts.

SVG PNG

Favicon icon

Use for app icons, browser favicons, and tiny placements.

SVG 32px PNG 192px PNG

Facebook cover

Wide-format social asset for cover images and promo headers.

SVG PNG

Colours

Core colour system

This palette is taken directly from the live product and logo assets.

Primary 500

#6366F1

Main brand colour, CTA buttons, links, active states

Primary 400

#818CF8

Highlights, gradient start, softer accents

Primary 600

#4F46E5

Hover state, stronger emphasis, icon details

Primary 950

#1E1B4B

Dark backdrops, premium layouts, contrast framing

Primary 50

#EEF2FF

Tinted backgrounds, light fills, subtle cards

Primary 100

#E0E7FF

Borders, secondary fills, pale branded surfaces

Gray 900

#111827

Headlines and body text on light backgrounds

White

#FFFFFF

Primary canvas, card surfaces, contrast partner

Brand gradient

linear-gradient(135deg, #818CF8 0%, #6366F1 100%)

Use for hero panels, icon tiles, and featured callouts.

Dark premium gradient

linear-gradient(135deg, #4F46E5 0%, #1E1B4B 100%)

Use for darker campaign graphics, pitch decks, and premium landing sections.

Typography

Font guidance

PlannerDay uses a clean system sans style across the product and landing site for clarity, speed, and broad compatibility.

Primary UI stack

-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Arial, sans-serif

Canva-friendly fallback

Arial Bold for headings, Arial or Helvetica for body copy

The current horizontal logo file uses a bold Arial-style wordmark treatment, while the web UI uses a system sans stack.

Usage

Logo rules

Use the horizontal logo whenever there is enough width.
Use the circle logo for avatars, profile icons, stickers, and app-style placements.
Keep logo colours unchanged. Do not recolour the indigo gradient or dark icon details.
Prefer white or very light backgrounds for the horizontal logo.
Use the circle logo on dark backgrounds when you need stronger contrast.
Maintain generous padding around the mark. Do not crowd it with text or other logos.

Best Canva starter set

Use `#6366F1` as your main brand colour, `#818CF8` for lighter accents, `#1E1B4B` for premium dark backgrounds, and white for most layout surfaces.

Sizing

Recommended sizes and placements

These starting points cover the most common real-world uses for partners, press, and Canva-based assets.

Website header

Horizontal logo

180 to 220px wide

Best for navigation bars, proposal headers, and top-level marketing pages.

Email signature

Horizontal logo

140 to 180px wide

Keeps the mark readable without overpowering contact details.

Social avatar

Circle logo

800 x 800px export

Works cleanly for Instagram, LinkedIn, WhatsApp, and profile imagery.

LinkedIn or cover graphics

Facebook cover / wide logo

Use wide-format asset at full width

Ideal for banners, promo headers, and partner profile covers.

Browser/app icon

Favicon icon

32px, 192px, or 512px

Use the favicon exports for favicons, shortcuts, and mobile icons.

Messaging

Ready-to-use brand copy

Use these lines for directory listings, media kits, partnership pages, speaker bios, and simple Canva collateral.

One-line description

PlannerDay helps wedding and event professionals manage bookings, planning, payments, and on-the-day coordination in one place.

Short boilerplate

PlannerDay is an event business platform built for modern wedding and event professionals. It brings together CRM, planning tools, payments, guest experiences, and day-of coordination so suppliers can run smoother businesses and deliver better events.

Brand tone

Clear, capable, modern, and calm. PlannerDay should feel organised and premium without sounding corporate or cold.

Examples

Quick do and don't guide

Do: keep it clean

Use the horizontal logo on white or very light backgrounds with comfortable spacing around it.

Do: use the circle mark for compact placements

Use the icon mark for avatars, stickers, app-style placements, and dark surfaces.

Don't

Don't: recolour or restyle

Avoid changing the indigo gradient, using shadows, or applying alternative wordmark colours.

Don't

Don't: stretch or crowd it

Do not distort the logo, squeeze it into short spaces, or place nearby text too tightly against the mark.

Press & Partners

External use and approvals

For directories, partner pages, event collaborations, and general marketing use, the assets on this page are the approved starting set.

If you need custom artwork, co-branded layouts, alternative crop sizes, or press confirmation, contact the PlannerDay team before publishing.

Contact PlannerDay Download ZIP

Included

What the asset pack contains

Horizontal logo in SVG and PNG
Circle logo in SVG and PNG
Wide social cover in SVG and PNG
Favicon and app icon exports for web and mobile use